Eight marketing maxims - Trust is worth more than attention. - Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. - Choose your customers, choose your future. - Tell ten people. If they don’t tell the others, make a better product. - Creating the conditions for the word to spread is the job of the marketer. - Customer service is free. - “You’ll pay a lot but get more than you paid for,” is a useful motto. - Act like people are watching. They are. [[Seth]] #marketing #people #help